INWA Veep’s thoughts about upcoming NW Expo
I’ve written before about the 2010 Nordic Walking Expo this coming Saturday in Bloomington just outside of Minneapolis, and I will again. It seems as if the seeds sown by the first Expo organized last year in Santa Monica by the Nordic Walking North America are sprouting. With Midwestern enthusiasm and the boots-on-the-ground efforts of Great Lakes Nordic Walking, it promises to be a super event. Here’s what NWNA vice president Gary Johnson wrote in the organization’s current newsletter:
“We are very pleased to be adding to this years vendor participation in the EXPO. We had all the Vendors from last year return LEKI, EXEL, SWIX, Exerstrider, Nordic Walk Now, and Nordic Body, but we have expanded this year to included Gabel and Boomyah and a first a company not part of the traditional Nordic Walking Community, Skechers Shape-Ups.. The addition of Gabel and Boomyah is proof that the underlying premise of NWNA to bring the Nordic Walking Community together is taking hold and there are many more vendors promising to attend next year. The big news is the addition of Skechers Shape-Ups Since they don’t travel in the traditional Nordic Walking circles they can be instrumental in bringing this great activity to a much wider audience, remember Skechers had an add during the Super Bowl broadcast. I am sure we will be able to show Skechers at the EXPO the vibrant and growing community of Nordic Walkers here in North America and convince them that Nordic Walking is a growth segment they want to be part of. To bring Nordic Walking to the mainstream we need mainstream companies like Skechers to get behind this great activity and as we all know once we get people give Nordic Walking a try they will be hooked.”
Amen to that!